Associate Director- Marketing Lead (MLEU)

Cognizant · Hyderabad, Telangana · Posted 8 days ago

About this role

About Cognizant Corporate Cognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose – always guided by our core values. Join us in shaping the future of business. About the Role As an Industry Marketing Lead for the Manufacturing, Logistics, Energy and Utilities (MLEU) vertical in the EMEA region, you will play a pivotal role in driving integrated marketing strategies that elevate brand visibility, deepen client engagement, and deliver measurable business impact. You will be a trusted advisor to business stakeholders, shaping campaigns that resonate with clients and partners, while collaborating across regional Field Marketing and cross-functional teams to ensure seamless execution. In this role, you will: • Act as the MLEU marketing advisor to EMEA business and marketing stakeholders. • Define and prioritize marketing strategies aligned with vertical growth objectives. • Lead the development and execution of integrated marketing plans and client campaigns. • Design and deliver multi-geo, multi-channel awareness and lead generation campaigns. • Develop client personas, segmentation strategies, and journey-based marketing