Account Based Marketing (ABM) -TMT

HCLTech · India · Remote · Posted Yesterday

About this role

As a Manager in Account Based Marketing (ABM) at HCLTech in Noida, India, you will be responsible for designing and executing targeted ABM campaigns for strategically identified accounts within the Telecom, Media, and Technology (TMT) sector. Your focus will be on building integrated marketing programs that deepen engagement with priority accounts, support pipeline acceleration, and strengthen HCLTech's positioning as a strategic partner in the TMT industry. **Key Responsibilities:** - Develop and execute ABM campaigns for strategically identified TMT accounts. - Partner with sales teams to understand account priorities, stakeholders, and buying centers. - Design personalized, insight-led engagement strategies aligned to client business objectives. - Build account-specific value propositions, messaging frameworks, and campaign journeys. - Support broader integrated marketing initiatives across the TMT sector. - Align ABM programs with global campaigns, digital marketing efforts, events, and content strategies. - Collaborate with digital, content, and design teams to ensure cohesive campaign execution across channels. - Plan and execute curated experiences for strategic accounts, including executive roundtables, industry events, webinars, and virtual engagements. - Develop tailored content assets such as case studies, customized decks, microsites, and thought leadership materials. - Support personalized outreach programs leveraging email, LinkedIn, and digital channels. - Work