CRM Marketing Manager

ITC · Kolkata, West Bengal

About this role

Role CRM Marketing Manager Position Details Function Digital Commerce Location Kolkata Reports to Performance Marketing Lead - PCB Purpose – Why does it exist? We are building a high performing team which aspires to be the best in the industry. As a part of this team, you will be responsible for delivering an unparalleled customer experience which serves as a source of competitive advantage Key Performance Indicators • Improve LTV • Improve retention rate • Grow Loyal Customer Base • Deliver best-in-class customer experience Key Responsibilities • Manage and build overall email, whatsapp, sms and other CRM channel marketing strategy • Collect and analyze customer, marketing and website behavior data • Segment lists based on behaviors and website interactions • Expanding the customer base by upselling and cross-selling • Test email, SMS and WhatsApp campaigns, analyze key metrics, and identify opportunities to increase campaign performance • Create dashboards, data visualizations, and campaign and website performance reports • Keep marketing and digital commerce team up-to-date on current campaigns, informing them on what parts of our CRM strategy is working including creatives, segments and communications • Conduct competitor analysis and study market trends to develop marketing strategies Experience & Qualification Preferred: 4+ year of relevant experience Competencies Behavioral Indicators • Analytics • Ownership • MS Excel • Customer Centricity • Email, Whatsapp & SMS Mark