Media Content Coordinator

ITC · Kolkata, West Bengal

About this role

About Us The role focuses on strengthening media communication through high‑quality content creation, research, coordination, and cross‑functional collaboration.2. In‑Depth Research & Insight Generation3. Agency Coordination4. Media Monitoring & Insights5. Archival Management6. Presentation Development7. Cross-Functional Collaboration • Media Content Creation • Develop impactful long‑form and short‑form content for earned, owned, and co‑created media. • Prepare media pitch notes, press releases, briefing notes, responses, comments, and interview talking points. • Conduct extensive secondary research on topics such as economic/social issues and sustainability to generate actionable insights and strengthen content. • Identify key trends across traditional media, digital platforms, and corporate/brand communication. • Perform environment scanning, including peer tracking and analysis. • Study ITC initiatives thoroughly by engaging with internal/external experts and field experiences to craft compelling narratives. • Leverage AI and relevant technologies for research, stakeholder targeting, impact analysis, and value-adding inputs. • Work with various agencies by creating briefs, defining scope, offering support, and reviewing/bench-marking their output. • Track, curate, and disseminate media clippings and related insights within the organization. • Maintain and manage systematic archiving and retrieval of key communications and media assets. • Create high-quality presentations f