Area Sales Manager

Mahindra · Sehore, Madhya Pradesh

About this role

Area Sales Manager Responsibilities & Key Deliverables Sales & Collection • Set target for the dealer/retailer after taking into account capacity to sell as well as total sale last year • Achieve month-on-month sales and collection plan • Administer collection schemes/cash discounts to dealers/retailers to ensure that outstanding is recovered as per policy Channel Mgmt • Identify financially sound channel partners (A&B) by observing the companies they are associated with, the current outstanding in the market, their debtor days, yearly turnover, their market feedback, credit or cash party, etc. • Propose appointment of new channel partner to RM post satisfactory analysis • Complete channel appointment by April end for Kharif season and October end for Rabi season • Showcase the value in the product portfolio to new dealers/retailers by involving them in demonstrations/farmer meetings • Explain, clarify and enforce business policy amongst all dealers/retailers so as to ensure alignment amongst all stakeholders • Conduct dealer/retailer meeting at the beginning of the season to explain new products and their applications, new collection schemes (if any), business policy and reward good performers of last season • Monitor liquidation of products as against payment received from customers. • Ensure that 70% of budgeted sales comes from super league dealers • Motivate super-league dealers to increase sales by showcasing value in our product portfolio Demand Generation • Finalise t