General Trade Lead - Reliance Brands

Reliance Retail · Gurugram, Haryana

About this role

Skills:Retail Operations Management, Sales Analysis and Forecasting, Vendor Negotiation, Brand Development, Customer Relationship Management (CRM), Market Trend Analysis, General Trade, Channel Sales,Job BriefThe General Trade Lead is responsible for driving sales and market share growth within the General Trade (GT) channel. This role involves leading a team of field sales representatives, managing distributor relationships, implementing sales strategies, and ensuring excellent execution at the point of sale. The GT Lead will play a key role in developing the market, expanding numeric and weighted distribution, and enhancing brand visibility in traditional retail outlets.Key ResponsibilitiesLead and manage the General Trade sales team to meet or exceed sales targets and KPIs.Develop and implement GT channel strategies to grow market share and penetration.Build and maintain strong relationships with distributors, wholesalers, and key retailers.Ensure consistent and effective execution of trade marketing initiatives and promotions.Monitor market trends, competitor activities, and consumer behaviors to inform sales tactics.Oversee route-to-market strategies and optimize distributor performance.Analyze sales data and prepare regular reports on performance and opportunities.Train, coach, and develop sales representatives to enhance productivity and customer engagement.Collaborate with cross-functional teams (marketing, logistics, finance) to support sales operations.RequirementsB