Adobe Workfront - Workfront marketing operations (PAN India)

Tech Mahindra · India · Posted 27 days ago

About this role

Seeking a techno-functional Adobe Workfront expert with strong marketing operations experience to support and scale global digital marketing workflows. This role will focus on end-to-end Adobe Workfront ownership, including user support, platform administration, operations management, training enablement, and governance, ensuring efficient campaign execution and platform adoption across global teams. The ideal candidate combines marketing process understanding with hands-on Workfront expertise, and can operate at the intersection of business, operations, and technology. Key Responsibilities 1. Workfront Operations & Platform Management • Manage day-to-day Adobe Workfront operations, including projects, workflows, intake queues, and request management • Monitor platform usage, identify operational bottlenecks, and drive efficiency improvements • Ensure smooth execution of campaign workflows through standardized templates and processes * Track project timelines, dependencies, risks, and escalations 2. Workfront Administration & Governance • Administer Workfront platform including: • User provisioning, roles, permissions, and access controls • Group structures, templates, layouts, and configurations • Ensure alignment with governance, compliance, and audit standards • Maintain data integrity, taxonomy standards, and naming conventions across projects • Partner with platform owners and Adobe support teams for enhancements and issue resolution 3. User Support & Enablement • Provid