copywriter

CRED · bengaluru · Refreshed 11 months ago · marketing

About this role

what is CRED?   CRED is an exclusive community for India’s most trustworthy and creditworthy individuals, where the members are rewarded for good financial behavior. CRED was born out of a need to bring back the focus on a long lost virtue, one of trust, the idea being to create a community centered around this virtue. a community that constantly strives to become more virtuous in this regard till they finally scale their behavior to create a utopia where being trustworthy is the norm and not the exception. to build a community like this requires a community of its own; a community special in its own way, working towards making this vision come true.    here’s a thought experiment: what do you get when you put a group of incredibly passionate and driven people and entrust them with the complete freedom to chase down their goals in a completely uninhibited manner? answer: you get something close to what we have at CRED; CRED just has it better. most words get read once and forgotten. some stay.at CRED, we care about the second kind: words that make you pause, that make you think twice before settling for less, that you still remember after you've moved on.it shapes decisions, sharpens products, and signals intent.

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