Editor and Animator Lead

Meesho · Bangalore, Karnataka · Posted 5 months ago · Growth

About this role

About the Role As a Lead Editor and Animator on the Growth Creative team, you will be the lead storyteller responsible for shaping the visual narrative of Meesho. You won’t just "cut footage"—you will define how our users perceive our brand through high-impact video content. You will oversee the post-production lifecycle, ensuring every piece of content, from 15-second performance ads to long-form educational masterclasses, is optimized for engagement and conversion.You will act as a bridge between creative vision and technical execution, mentoring junior editors and collaborating with Art Directors to elevate the quality of our video output across all platforms.   What You Will Do End-to-End Post-Production: Lead the editing process for high-stakes marketing campaigns, including brand films, social media content (Reels/Shorts), and YouTube educational series. Narrative Leadership: Take raw footage and scripts and transform them into compelling stories that resonate with Meesho’s diverse user base across India. Performance Optimization: Use data-driven insights from the Growth team to iterate on video edits, testing different hooks and CTAs to maximize user acquisition and retention. Creative Directing: Collaborate with Motion Designers to integrate high-end VFX and graphics, ensuring a seamless blend of live-action and animation. Workflow Management: Establish and maintain efficient post-production workflows, including file management, version control, and archival of asse