Marketing Manager, IO-Auto

Mahindra · India · Posted 3 days ago

About this role

Responsibilities & Key Deliverables As a Manager- Marketing, you will have to develop and execute marketing strategies for assigned international markets and regions to strengthen Mahindra brand equity, support business growth and enhance customer engagement. Additionally, lead designated Marketing Centres of Excellence (COEs) with primary responsibility for Mahindra Auto Global Digital & social media to drive capability development, standardization, governance and best practices across International Operations. Key Responsibilities Regional Marketing Strategy & Planning Develop annual marketing plans, assess market trends, competition and customer insights for assigned regions. Brand Building & Integrated Communication Execute integrated campaigns across ATL, BTL, Digital, PR, Events and Retail; ensure brand consistency. Distributor & Market Activation Management Partner with country teams and distributors for effective implementation of marketing initiatives. Centre of Excellence (COE) Ownership Lead and govern Mahindra Auto Global Digital & Social Media platforms and Internal Communications across International Operations. Drive content strategy, channel management, engagement, governance, capability building and performance tracking. Additionally, lead other assigned Marketing COEs Marketing Performance & Budget Management Manage budgets, track ROI, evaluate performance and recommend improvements. Key Competencies & Skills Managing diverse market requirements across multi