Marketing Manager, Wearables (APAC)

Meta · India · Posted 2 days ago

About this role

We are hiring a Marketing Manager to lead wearables marketing in APAC, owning market strategy, integrated Go-To-Market, and end-to-end creative and media leadership. This is a leadership role and will drive category narrative, launch experience, and sustained growth by partnering closely with Product Marketing, Retail, Sales/Partnerships, Communications and external agencies. The role will also own business health, tracking sales, leading indicators on brand health and performance, identifying risks, and escalating critical mitigations and decision asks to leadership. Marketing Manager, Wearables (APAC) Responsibilities: • Set APAC strategy for category leadership: Define multi-quarter market strategy (audiences, channel roles, investment priorities) and build culturally resonant narratives and use cases for APAC region • Own Go-To-Market & launch leadership: Lead end-to-end GTM for launches and peak moments—planning, readiness, messaging alignment, cross-functional governance, and post-launch learning Creative ownership (strategy• execution): Establish creative strategy and messaging hierarchy • write strong briefs • lead creative development with external agencies/production partners • ensure high creative craft and effectiveness across channels Media ownership (planning• optimization): Own APAC media strategy and budget allocation across the funnel • partner with media agency/internal teams to plan, launch, measure, and optimize against KPIs (including experimentation/test