Market Research Manager

ITC · Bengaluru, Karnataka · Posted 5 days ago

About this role

Position Title : Manager /Assistant Manager Market Research Principal Accountabilities Market Research Conceptualization and Execution : • Create the Market Research brief in discussion with the brand team and share the same with the Marketing Research agency . • Monitor the Marketing Research field work undertaken by the agency on a periodic basis. Market Research Findings Implementation • Discuss in details with the Manager – Market Research & evaluate the report basis the Brief provided to finalist on the conclusions Maintaining Databases & Creation of MIS • Maintain all databases pertaining to Retail Audit, Household Panel Purchase, Brand Health track, Media data & Adhoc studies to be archived or maintained • Generate and share periodic reports with the brand team & other required stakeholders basis need or protocol Portfolio Planning • Evaluate the current product portfolio for each category/ brand on periodic basis and identify improvement/opportunity areas to optimize portfolio basis of findings from market research • Provide inputs on the portfolio optimization to brand managers in order to ensure product portfolio meets the requirements of market/customers as per market research findings New Product/ Product Extension Planning, Development and Launch • Participate in discussions with brand/product development team to understand new product brief and monitor and review the testing undertaken by the team and identify areas for improvement in product based on analysis o