Manager – Alternate Trade

ITC · Chennai, Tamil Nadu

About this role

About Us Business Development: • Develop and implement a strategic sales plan targeting Government Education Departments, Key Corporates (KC), Social Welfare Trusts, and Other Big Institutions within the designated area; Identify opportunities within government tenders, RFPs, and other procurement channels. • Contract Matrix & Activation Planning: Develop a contract matrix with key decision-makers of SSA/Govt. Education Dept, KCs, and plan/executing activations in conjunction with the brand team. Ecommerce Strategy & Growth • Develop and execute ecommerce strategies, oversee platform operations, and analyze performance metrics for optimization. • Manage the ecommerce product catalog, ensure effective category management, plan/executing digital marketing campaigns, and analyze ecommerce metrics for improvement. Client Relationship Management • Establish and maintain strong relationships with government stakeholders, decision-makers, and influencers and act as a trusted advisor to clients, understanding their needs and offering tailored solutions. • Develop Servicing Strategies: Understand systems at each key Govt. institution and craft servicing strategies aligned with customer expectations and ITC ESPB’s business plan. Activation Planning & Bid Management • Lead the preparation of winning proposals, presentations, and tenders tailored to government requirements ensuring compliance with government procurement regulations and policies. • Develop a contract matrix with key decis